Optimizing Pharma Launch Execution with Centralized Dashboards

Product launches in the pharmaceutical industry involve multiple activities running in parallel across commercial, medical, and distribution teams. When launch performance data is spread across different systems and reports, gaining a clear view of overall execution becomes difficult.

A leading pharmaceutical company encountered this challenge during a nationwide product launch. While each team tracked its own progress, leadership lacked a single reference point to assess execution in real time, align priorities, and respond quickly as conditions changed. To address this, the organization engaged Kitameraki to design a centralized dashboard that brought launch performance into one clear, reliable view throughout the launch period.

Initial State of Launch Visibility

At the start of the launch, performance data was spread across multiple teams and systems. Each function tracked its own indicators, but there was no clear view that connected these perspectives. The organization needed structured visibility across:

• Commercial team readiness

• Healthcare professional engagement

• Medical advocacy execution

• Market reach and awareness

• Distribution rollout

• Sales adoption trends

• Partnership performance

• Patient activation metrics

While this information was available, it remained siloed and difficult to review collectively. Leadership lacked a consistent framework to track progress and compare results against launch objectives. As launch activity intensified, this fragmentation reduced alignment across teams and delayed responses to emerging execution issues.

Designing the Dashboard Around Launch Decisions

Early discussions centered on the questions that repeatedly surfaced during launch meetings and the areas where limited visibility slowed decisions.

Based on this input, Kitameraki designed the solution around:

• A consistent view of launch performance across functions

• Metrics aligned directly to launch objectives

• Clear definitions to ensure consistent interpretation of data

• Views that support both leadership oversight and operational follow-up

Data from multiple enterprise systems was integrated to support this structure. Each dashboard view was linked to a specific decision area, allowing teams to review performance and act without additional clarification or manual reconciliation.

How the Dashboard Was Used During the Launch

Once the dashboard was in use, it became the primary reference point for reviewing launch performance across teams.

The organization used the dashboard to:

• Monitor execution across commercial, medical, and distribution activities

• Review progress against launch objectives using shared data and definitions

• Identify gaps or deviations early as launch activity increased

• Align follow-up actions across functions based on shared visibility

For leadership, the dashboard reduced the need to consolidate updates from multiple teams. Discussions during launch reviews focused more on priorities and responses, supported by a clear picture of execution across functions.

Operational Impact During the Launch

With a clear view of launch performance in place, discussions became more focused and moved more quickly toward action.

Over the course of the launch, this translated into noticeable changes:

• More structured and consistent performance reviews

• Improved coordination across commercial, medical, and operational teams

• Clearer accountability tied to launch objectives

• Faster responses to emerging execution issues

• Greater confidence in decisions made during the launch phase

As a result, teams spent less time validating data and more time addressing execution gaps and next actions highlighted by the data.

Beyond immediate execution improvements, the same visibility model created a foundation for future launches. Data models, performance indicators, and reporting views established during this rollout can now be reused and adapted as new products enter the market.

Conclusion

This project shows how clarity in execution can be deliberately designed rather than managed reactively. By aligning data, systems, and decision forums around how work actually happens, the organization moved from fragmented reporting to more confident, coordinated action during a critical period. The result was not only improved launch execution, but a more structured way of supporting decisions across complex, time-sensitive initiatives.

Talk to us if you’re exploring better ways to improve visibility, alignment, and decision-making across complex initiatives.

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Kitameraki (www.kitameraki.com) is the trusted partner for comprehensive IT Consulting and IT services in Indonesia. With strong focus on IT Solutions, Web Development, Mobile App Development, and Cloud Solutions, we help businesses navigate the ever-evolving digital landscape. Our expertise extends to Cloud Services, Cloud Migration, Data Analytics, Big Data, Business Intelligence, Data Science, and Cybersecurity.