Hey everyone! I’m Elfal Birri Firamadhani. Currently I’m working as a UI/UX Designer at Kitameraki. Outside of work, I enjoy journaling, building Lego sets, and watching series—especially documentaries. I love discovering new perspectives, whether through writing, creating, or just getting lost in a good story.
As a UI/UX Designer, I am responsible for creating and improving application designs, whether for existing products or those that are about to be released. My goal is not only to make designs that are visually appealing but also to ensure they provide a seamless and intuitive experience for users. A good design should not just look aesthetically pleasing but also help users navigate with ease and accomplish their goals efficiently. One of the most exciting yet challenging aspects of being a UI/UX Designer is the need for continuous learning.
Every project comes with its own unique topic, industry, and user behavior, requiring me to constantly adapt and expand my knowledge. This dynamic nature of the role keeps me engaged, as I get to explore different perspectives, understand various user needs, and craft solutions that are both functional and engaging.
The best part of my job as a UI/UX Designer at Kitameraki is the opportunity to create meaningful and impactful user experiences. I love the process of turning complex problems into simple, intuitive solutions that make users' lives easier. It's always rewarding to see a design come to life and be used effectively by real users. Another thing I really appreciate about working at Kitameraki is the collaborative environment.
I get to work with talented and passionate people from different backgrounds, which allows me to learn and grow every day. The team values innovation and continuous improvement, which makes it an exciting place to work. I was also excited by the opportunity to work on diverse projects and collaborate with a talented team. I knew that being part of Kitameraki would allow me to challenge myself, improve my skills, and contribute to meaningful projects that make a real impact. The company's culture of learning and growth was another key factor that made me want to be part of the team.
For me, 'Meraki' reflects the way I approach my work as a UI/UX Designer—putting passion, creativity, and thought into every detail. It’s not just about creating something that looks good, but about crafting experiences that truly connect with users. At Kitameraki, this philosophy drives me to design with intention and care, ensuring my work is both functional and meaningful, resonating with users and making their experience enjoyable. It’s this sense of purpose that makes every project feel rewarding.
Succeeding at Kitameraki requires a mindset of continuous learning and adaptability, as well as the ability to collaborate effectively with diverse teams. Strong communication skills are important to ensure alignment and clarity in design ideas, along with a passion for delivering high-quality work. The focus on delivering innovative digital experiences, combined with an environment that encourages growth and open communication, enables everyone to thrive and contribute to the company’s achievements.
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