It can be sometime confusing when to post a message in Channel conversation or in Chat.
This basic guideline should help you make the right choice:
Guideline 1: Always favor Channel conversation to post a message !!!
Benefits of posting message in a Channel conversation
Message thread: Message thread is a great feature to view all the messages exchanged around specific topics. As it is not available in Chat, it can be more challenging to track multiple discussions.
Member Leaving a Team / Channel: Members leaving a Team will automatically loose access to all information, including conversation. In case of a chat, you have to manually access all chats and remove the leaving team member.
Custom tab: You can add custom tab to channel which can help gathering all information for this channel. You cannot add custom tab to a chat.
Chat disappear after 2 months. Whereas information still remain and can be search, chat without any post will disappear from your list.
When to use Chat
for casual or short topic discussion only !
for confidential discussion where no private channel is available
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