This article is the 1st part of our Best CRM Tools for SMBs in Indonesia in 2023 white paper. If you wish to download now the complete white paper, register your email address on this page
In this article we will introduce what Benefits you could get when using a CRM.
In coming articles, we will discuss about some essential Features to look at when considering a CRM. We will also give you some tools and techniques on How to Choose a CRM that best for you and will finish by sharing our own Benchmark of some well-known and some less known CRM tools available for SMBs in South-east Asia.
You are considering investing in a Customer Relationship Management (CRM) for your business, and this is a good decision. But picking the best option for your company might be challenging when faced with hundreds of options.
CRM systems are now so popular, vendors have started to target specialized markets with software created for particular industries or depending on company size.
Have you ever thought of a tool worth as much as 3 cups of coffee that can help your business? The CRM tool is one of them. It is a tool that may assist you in automating the processes that lead to rapid business development. As Bobby Darnell put it, "CRM tool is your GPS to better route on your Business Development journey."
What is a CRM tool?
CRM is a technology for managing all your company's relationships and interactions with customers and potential customers (prospects). The objective is straightforward: strengthen business relationships to expand your business. CRM systems assist businesses in maintaining contact with clients & prospects, streamlining procedures, and boosting profitability.
The practice of keeping track of clients using files of paper and Excel spreadsheets is soon becoming ineffective for organizations of all sizes. CRM systems enable the tracking of correspondence, sales pipeline data, and financial indicators in addition to keeping track of vital client information like addresses and phone numbers. An effective CRM system goes even farther by enabling businesses to create and deploy customized marketing campaigns and to produce an insightful cost-benefit analysis for each project.
The Key Benefits of Using CRM
Customer relationship management is crucial for any business. The primary benefit of CRM solutions is to help you better manage your relationship with customers and potential customers. CRM makes it possible for businesses to capture data and leverage it to improve lead generation, lead nurturing, personalization, customer experience, sales conversion and customer relations in ways that human intervention cannot achieve all that through manual collection and storing of information.
Integrate Customer Data
The fact that all your clients' information is centralized and accessible to all stakeholders through CRM, which is one of its key advantages. All the other remarkable things that CRM platforms can do, like automating processes and analyzing customer behavior, are supported by a central database made up of everything you know about your customers.
Most significantly, CRM maintains communication amongst stakeholders throughout the organization. This is crucial for companies whose sales, marketing, and service divisions are dispersed over numerous locations or who deal with customers at various points in the customer journey. The entire firm is more ready to satisfy the customer because all the pertinent customer information is readily available to everyone.
Improving Conversion Rate
According to Finance online, conversion rate can be increased 300% by using CRM. Additionally, you will be able to determine when time of day a consumer is most likely to visit a website to make a purchase. You will be aware of the holidays or any other period of the year when a certain product is most likely to see an increase in demand in a certain location. You won't waste time gathering information about the customer's preferences as you already know the specifics of their preferences. By doing this, you will have given the target audience what they want before your competitors find out what they are looking for.
CRM enables you to compile information from several sources, including social media, and keep it organized in one place for use as needed. A company may increase customer loyalty by providing thoughtful customer service, responding to requests promptly, and continually considering the requirements of the customer.
Make Data-Driven, Intelligent Decisions
Many CRM platforms provide data analytics technologies that provide companies with access to previously unattainable information. Everything from client satisfaction and whether you are achieving their expectations to the effectiveness of your sales team's most recent marketing campaign can be measured.
You can automate lead qualification or construct dashboards to group clients according to certain traits or demographics. This might assist you in focusing your marketing efforts on the segments of your audience that will have the greatest impact. Additionally, by using these insights, businesses may make more precise forecasts and eliminate uncertainty from their long-term planning. When choosing what product to create next or how to enhance customer service, you may use data analytics tools to gain insights about your customers, pipeline, sales performance, and projections.
Automating Daily Tasks
The top CRM system aids in removing several routine tasks. For things to run smoothly, a variety of tasks need to be completed every day. tasks such as creating reports, answering calls, handling legal matters, and sending emails. Additionally, it may assist you qualify the vast amounts of leads so you can contact clients before they forget about you. The sales department can automate the management of service tickets and the sales agent allocated to a new prospect. In the end, automation's greatest advantage is that sales, marketing, and customer service employees can devote more of their time to what truly matters—attracting, retaining, and delighting consumers. Just as Jim Rohn said, “One customer well taken care of could be more valuable than $10,000 worth of advertising.”
Increasing Productivity, Reducing Cost, and Boosting Revenue
Understanding CRM's purpose and importance is crucial for every employee. Once it is implemented in the business, CRM's production will rise, which will enable you to hit additional sales goals. You may now expand the range of extra goods and services you provide to customers. More client satisfaction results, which is what you were aiming for in the first place. A CRM system, according to Trackvia, may boost sales by a remarkable 41% per salesperson. It seems reasonable that a well-organized sales pipeline and cutting-edge lead monitoring features will aid in boosting conversion and revenue.
The fact that a CRM system is incredibly cost-effective is another crucial factor in its favor. Well, have a look at the cost savings you will experience as your efficiency rises. Starting at $10ish per month for one user or the equivalent of three cups of coffee, your regular tasks will become simpler and take less time if you know how to use CRM to suit your needs.
Better Growth Through CRM
A CRM system can help your team complete more transactions, maintain all prospect information in one place, increase sales productivity, and cultivate vital client connections. Start considering ways to enhance your sales team's view of CRM software and put in place a structure to assist you increase conversions and have a positive influence on your bottom line.
Hope you enjoy reading about the Benefits of using a CRM. If you wish to download now the complete white paper, register your email address on this page